Casting a campaign for a SWEDISH BRAND that offers the first and only range of products dedicated exclusively to all aspects of women’s intimate health. Their mission is to provide a comprehensive collection of products and information for women at every stage of life, from the first menstruation to beyond menopause. They believe women should be unapologetic about their menstrual phase, about period time and all the natural, hormonal changes women cope with.
We are looking for women with cool life stories, it is all about female empowerment. For example a cyclist, gymnast, swimmer, dancer. We need people with cool life stories. It would also be great to get a dad and his real daughter. They would like to have a mix of British, US and Spanish accents. The main want is stories of female perseverance through obstacles or really interesting life stories. Whilst it would be good if this is connected to periods, it not essential. The shoot will be four hours only.
Casting: There will be no live casting but they will have a quick Skype call with the shortlist next week.
Shoot: The shoot will take place in London on the 18th, 19th and 20th of March – you would need to be available for around half a day on one of those days only.
Fee: The usage is two years global on line. The BSF is £250 inclusive of agency The buyout is £550 inclusive of agency £800 inclusive of agency per person and the buyout is guaranteed.
Notes: Some examples: Generations and how different it used to be. Teens without mums and dads speaking more openly about women health Girls who start their periods early.
REAL WOMEN We’re looking to engage our audience with interesting, relatable stories about female perseverance through obstacles, which may or may not be connect to periods.
Our aim is to tell the story of a woman’s persistence, glory, and success – some of these stories may be related to ‘while bleeding’ (We want to break the taboo of periods) but stories don’t necessarily have to have a direct connect to periods. We want stories of female perseverance through obstacles or really interesting life stories. Whilst it would be good if this story is connected to periods, it’s not essential. We want to reflect real women, real ages, and real experience – Aged 17-55. We actively invite submissions from all ethnicities and accents. What’s your story? Do you have a story to tell about your experiences with periods? Or do you have an interesting life story about perseverance when faced with obstacles? Do you feel passionate about making periods less of a taboo? Are you a keen cyclist, runner, athlete, swimmer – how have periods affected your performance? Did you grow up without a mother? How did you learn about periods? Do you remember when you started your period? What was it like? How did you feel? Did you start your periods early? Do your periods affect your day to day life?
What is your relationship with periods now? We’re looking for people who are happy to talk about their experiences with confidence! Desirable characters:
Spanish / US / UK accent preferred but not essential
Women’s health ambassador/ someone passionate about breaking the taboo of
Someone who has persevered through life obstacles / struggles
Someone with endometriosis (and it has affected their life to a certain extent)
Someone who tried for children for a long time and has now had children
Someone who grew up without a mum (if their Dad would be up for it too then that
would be a bonus)
Someone who started their periods at a very young age
A young girl who has just started her period
Mum, daughter and Grandma – all talking about their experiences with periods and
how it has changed over the generations
Menopausal woman or woman who has been through the menopause
No TV or acting experience necessary.